Parents keep on buying new shoes for their kids for the obvious reason that kids feet grow big fast! If you’re like me who makes sure that the shoes my kids wear should be beneficial to their foot development and at the same time should have great design and must be reasonably priced, I got great news for you! A breakthrough technology for children shoes finally our shores!
Before I tell you about this super cute pair of IFME shoes for my 3 year old boy, check out this IFME insole.
Do you see the indentations there? There is a special place for the toes and for the ball behind the big toe. It’s because our feet aren’t really flat. The ball and the heel are the most grounded parts of our feet when we stand still, while the toes and the ball would take all our weight while we walk. Makes a lot of sense, right?
This IFME insole makes kids comfortable in a way that they’re almost like walking and running barefoot. We adults may have been used to traditional insoles already, but our children’s developing feet need to grow naturally, and these IFME insoles are just perfect for truly supporting them.
So who’s behind IFME? None other than a sports medicine expert, of course! Dr. Torii is a sports science professor at the Waseda University in Japan, and he has worked with Marubeni Footwear for an academic-industrial alliance to develop a unique kind of children’s shoes that is scientifically proven to really aid in their foot development. And so IFME was born.
If you’re wondering what IFME means, it’s a short version of “IF it was ME.” So yeah, it’s like the brand is really thinking from the concerned parents’ point of view when it comes to children’s footwear. Sweet!
Enough of the awesome insoles. Here’s the pair we got for my little boy: the IFME Racer! Check out its impressive 360-degree view for a total eye candy:
Colour-wise, the shades of blue and yellow are just so fun and lovely. I also love the IFME rainbow colour logo. The shoelace design is just for style, because it’s really the adjustable hook-and-loop closure that works. There’s a nice pull tab too. And by its name, it sure does look like a racing car! We’re so ready to make this IFME racer his everyday shoes when he starts his kindergarten year. But in the meantime, he’s enjoying it in our family strolls.
Aside from the amazing insoles, IFME shoes also has MOFF (Marvelous Odor Free Fiber) Technology which uses natural cotton-based fiber that takes care of the deodorizing department. And by the way, the IFME insoles are washable!
IFME has been around since 2009 in Japan, and has been a successful brand in Hong Kong and Taiwan. And finally, it has reached the US this year! Check out their awesome bright designs and let your kids experience healthy foot development with IFME. You know you want a pair!